Paid Advertising Specialist

Job Description

  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
  • Launch Paid Digital Ad Campaigns in Facebook Business Advertising, Google Display Ads, Google Search Ads and other Google paid ads platforms.
  • Implementing the Paid Advertising campaigns under the direction of a Digital Media Manager
  • Working cross-departmentally to align campaign strategies and goals across the organization
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
  • Overseeing and managing the overall budget for paid media, with supervision under the Digital Media Manager.
  • Conducting in-depth keyword and website research, ad grouping and audience targeting
  • Maintaining knowledge of industry best practices and new technologies

Qualifications

  • At least 2-3 years of experience in paid advertising
  • Knowledgeable in Facebook Business Advertising, Google Display Ads, Google Search Ads and other Google paid ads platforms.
  • Experience in launching multiple ad campaigns with different Target Markets
  • Launching Paid Media campaigns for B2B Brands and Saas Products
  • Able to handle, read, understand and interpret numbers, statistics and data in order to make improvements to campaigns. 
  • Understanding of the business, business’ goals, customers and customer intents in order to target customers with the correct ad copy, display ads, placements and keywords
  • Analytical, creative and time management skills

KPIs

  • ROI 
  • On-site conversions
  • Cost & click performance
  • Impressions/total reach
  • Website traffic