Paid Advertising Specialist

Job Description

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Launch Paid Digital Ad Campaigns in Facebook Business Advertising, Google Display Ads, Google Search Ads and other Google paid ads platforms.
Implementing the Paid Advertising campaigns under the direction of a Digital Media Manager
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns
Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media, with supervision under the Digital Media Manager.
Conducting in-depth keyword and website research, ad grouping and audience targeting
Maintaining knowledge of industry best practices and new technologies

Qualifications

At least 2-3 years of experience in paid advertising
Knowledgeable in Facebook Business Advertising, Google Display Ads, Google Search Ads and other Google paid ads platforms.
Experience in launching multiple ad campaigns with different Target Markets
Launching Paid Media campaigns for B2B Brands and Saas Products
Able to handle, read, understand and interpret numbers, statistics and data in order to make improvements to campaigns.
Understanding of the business, business’ goals, customers and customer intents in order to target customers with the correct ad copy, display ads, placements and keywords
Analytical, creative and time management skills

KPIs