- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Launch Paid Digital Ad Campaigns in Facebook Business Advertising, Google Display Ads, Google Search Ads and other Google paid ads platforms.
- Implementing the Paid Advertising campaigns under the direction of a Digital Media Manager
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media, with supervision under the Digital Media Manager.
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
- At least 2-3 years of experience in paid advertising
- Knowledgeable in Facebook Business Advertising, Google Display Ads, Google Search Ads and other Google paid ads platforms.
- Experience in launching multiple ad campaigns with different Target Markets
- Launching Paid Media campaigns for B2B Brands and Saas Products
- Able to handle, read, understand and interpret numbers, statistics and data in order to make improvements to campaigns.
- Understanding of the business, business’ goals, customers and customer intents in order to target customers with the correct ad copy, display ads, placements and keywords
- Analytical, creative and time management skills
- On-site conversions
- Cost & click performance
- Impressions/total reach
- Website traffic