SEO Writer

Job Description

  • Conduct keyword research and content strategies for targeting and ranking for high-volume keywords, under the supervision of the Digital Media Manager.
  • Examine competitor content and discover keyword gaps in content.
  • Prioritize content creation based on organic opportunity.
  • Create optimized copy for category and informational pages.
  • Monitor organic performance through a variety of tools like Google Analytics, Google Search Console, Similarweb or SEMrush.
  • Collaborate with team members from other departments to ensure cohesive strategy.
  • Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed.
  • Perform other duties as assigned which could include (but are not limited to) link building, content marketing efforts or ad-hoc analysis.
  • Planning, strategizing, and executing successful SEO campaigns & efforts while meeting timelines
  • Be able to understand, review, audit, analyze all SEO metrics/reports and provide analysis, improvement/solutions to continuously win the market through excellent lead flow.
  • Write brand-related content using targeted keywords for press seedings

Qualifications

  • At least 2-3 years of experience in SEO and Content writing
  • Strong English and Tagalog communication skills, with proficiency in writing, grammar, punctuation, and spelling.
  • Ability to structure content to be scannable (using headlines, bullet lists, bolding, callouts, etc)
  • Ability to be creative and come up with new ideas.
  • Organized and can efficiently manage your workload.
  • Can work independently without a micromanager.
  • Good communication skills.
  • Understanding of search engine optimization (SEO) and the use of keywords and titles is a plus.
  • Experience in using SEMrush, Google Console, Google Analytics and Similar Web

KPIs

  • Keyword Ranking
  • Organic traffic
  • Position Tracking
  • Search Appearance
  • Inbound Links
  • Bounce Rate
  • Content Write-ups